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He & She

He & She

He & She is a 1967-1968 CBS sitcom that was initially sponsored by General Foods and Lever Brothers. According to broadcast historians, He & She was much ahead of its time. It was credited with launching the innovative MTM family of sitcoms in the 1970s, which began with The Mary Tyler Moore Show in 1970. Oscar was a clear model for the Ted Baxter character, which was granted permission by author Leonard Stern. From June to September1970, CBS broadcast reruns of He & She in prime time.

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